Marketing and Corporate Social Responsibility-Reference-Cited by-同舟云学术

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Marketing and Corporate Social Responsibility

Published:2011-09-28 Issue: Volume: Page:110-127
ISSN:
Container-title:The Handbook of Communication and Corporate Social Responsibility
language:
Short-container-title:

Author:

Brønn Peggy Simcic

Publisher

Wiley-Blackwell

Reference49 articles.

1. Leveraging the corporate brand;Aaker;California Management Review,2004

2. Epistemological evolution of corporate social responsibility in marketing;Alcañiz;Int Rev Public Nonprofit Marketing,2009

3. American Marketing Association 2008 The American Marketing Association Releases New Definition for Marketing http://www.marketingpower.com/Pages/default.aspx

Cited by 13 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Communicating Corporate Social Responsibility in an Era of Disruption—A Study of Greek Companies Participating in Corporate Responsibility Index (CRI);Springer Proceedings in Business and Economics;2024

2. Strategic Brand Management in SMEs for Competitive Advantage;Research Anthology on Small Business Strategies for Success and Survival;2021

3. CSR in Egypt: Communication and Marketing Practices;Rethinking Business Responsibility in a Global Context;2020

4. Strategic Brand Management in SMEs for Competitive Advantage;International Journal of Applied Management Theory and Research;2020-01

5. The Role of Corporate Social Responsibility in Environmental Sustainability;Human and Environmental Security in the Era of Global Risks;2018-10-25

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