Role of cognitive absorption in building user trust and experience
Author:
Affiliation:
1. Department of Management Studies National Institute of Technology Tiruchirappalli Tamil Nadu India
2. Department of Business, Emerging Markets Research Center (EMaRC), School of Management Swansea University Bay Campus Swansea UK
Publisher
Wiley
Subject
Marketing,Applied Psychology
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1002/mar.21462
Reference194 articles.
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4. The theory of planned behavior
5. The mediating effects of habit on continuance intention
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