Experimental study on the effect of adopting humanized and non-humanized chatbots on the factors measure the intensity of the user's perceived trust in the Yellow September campaign
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Published:2024-07
Issue:
Volume:204
Page:123414
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ISSN:0040-1625
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Container-title:Technological Forecasting and Social Change
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language:en
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Short-container-title:Technological Forecasting and Social Change
Author:
Pinochet Luis Hernan ContrerasORCID,
de Gois Fernanda SilvaORCID,
Pardim Vanessa ItacarambyORCID,
Onusic Luciana MassaroORCID