Social perception of brands: Warmth and competence define images of both brands and social groups
Author:
Affiliation:
1. Louvain School of Management University of Louvain Louvain‐la‐Neuve Belgium
2. Psychology and Public Affairs Princeton University Princeton New Jersey USA
3. Office of the President and Founder Fidelum Partners Wayne Pennsylvania USA
Publisher
Wiley
Subject
Organic Chemistry,Biochemistry
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1002/arcp.1074
Reference135 articles.
1. Building nightclub brand personality via guest selection
2. Nonprofits Are Seen as Warm and For-Profits as Competent: Firm Stereotypes Matter
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5. Agency and communion from the perspective of self versus others.
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