B2B: A Paradigm Shift from Economic Exchange to Behavioral Theory: A Quest for Better Explanations and Predictions-Reference-Cited by-同舟云学术

B2B: A Paradigm Shift from Economic Exchange to Behavioral Theory: A Quest for Better Explanations and Predictions

Published:2016-03-09 Issue:4 Volume:33 Page:232-249
ISSN:0742-6046
Container-title:Psychology & Marketing
language:en
Short-container-title:Psychol. Mark.

Author:

LaPlaca Peter¹,da Silva Rui Vinhas²

Affiliation:

1. University of Connecticut

2. ISCTE-IUL Instituto Universitário de Lisboa

Publisher

Wiley

Subject

Marketing,Applied Psychology

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