Review of Literature on Factors Affecting Long-Term Business-to-Business Relationship – A Special Reference to Micro Manufacturing Units

Abstract

Purpose: By methodically synthesizing the body of knowledge on business-to-business (B2B) relationships and the long-term factors affecting these relationships, this research article aims to contribute predictions to future trends. Design: The areas that required additional research were identified using a systematic review of the literature and textual analysis of keywords and abstracts. Additionally, convenience sampling was used in the article's analysis, collection of secondary data from reliable sources, analysis, evaluation, writing, and publication of the understanding. Findings: This illustrative abstract map results from the review and shows the organizational level B2B relationship factors. The review highlighted the significance of additional research in B2B relationships, particularly in small manufacturing companies. Even though there have been numerous studies on the variables influencing business-to-business relationships, there is still room for more research into how enterprise attitudes toward service quality affect the development and maintenance of B2B relationships. Originality/Value: To the best of our knowledge, it also offers a review of the literature on the factors influencing B2B relationships, explains the exogenous and endogenous factors, and suggests a concept map. The study adds to the growing body of knowledge on business-to-business relationships. Paper Type: Review Paper.