The role of sensory marketing and brand experience in building emotional attachment and brand loyalty in luxury retail stores-Reference-Cited by-同舟云学术

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The role of sensory marketing and brand experience in building emotional attachment and brand loyalty in luxury retail stores

Published:2022-03-25 Issue:7 Volume:39 Page:1398-1412
ISSN:0742-6046
Container-title:Psychology & Marketing
language:en
Short-container-title:Psychology and Marketing

Author:

Shahid Shadma¹^ORCID,Paul Justin²³^ORCID,Gilal Faheem Gul⁴,Ansari Shiveen⁵

Affiliation:

1. Canadore@Stanford Canadore College Brampton Ontario Canada

2. Graduate School of Business University of Puerto Rico San Juan USA

3. Henley Business School University of Reading Henley‐on‐Thames UK

4. Department of Business Administration Sukkur IBA University Sindh Pakistan

5. Centre for Management Studies Jamia Millia Islamia New Delhi India

Publisher

Wiley

Subject

Marketing,Applied Psychology

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1002/mar.21661

Reference134 articles.

1. Measuring Brand Equity Across Products and Markets

2. Determinants of purchasing intention for fashion luxury goods in the Italian market

3. The flagship stores as sustainability communication channels for luxury fashion retailers

4. Luxury Brand Marketing – The Experience Is Everything!

5. Using warmth as the visual design of a store: Intimacy, relational needs, and approach intentions

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1. Give me a second life! Extending the life-span of luxury products through repair;Journal of Retailing and Consumer Services;2025-01

2. Enhancing brand experience and brand authenticity through octomodal mental imagery: the moderating role of social presence;Asia Pacific Journal of Marketing and Logistics;2024-09-13

3. An EOQ model incorporating consumer behavior towards marketing policy change;OPSEARCH;2024-09-12

4. Rating with the senses: How sensory encounters are reflected on online review ratings?;Psychology & Marketing;2024-09-06

5. Understanding the Role of the Shopping Experience in Explaining Tourists' Perceived Value and Behavioral Intention in African Markets;International Journal of Tourism Research;2024-09

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