When and how does customer engagement in CSR initiatives lead to greater CSR participation? The role of CSR credibility and customer–company identification

Author:

Hur Won‐Moo1ORCID,Moon Tae‐Won2,Kim Hanna3

Affiliation:

1. College of Business Administration Inha University Incheon South Korea

2. School of Business Administration Hongik University Seoul South Korea

3. Department of Clothing and Textiles, College of Human Ecology Chungnam National University Daejeon South Korea

Funder

Inha University

Publisher

Wiley

Subject

Management, Monitoring, Policy and Law,Strategy and Management,Development

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