What corporate social responsibility brings to brand management? The two pathways from social responsibility to brand commitment
Author:
Affiliation:
1. InTerACT, UP 2018.C102 UniLaSalle, Campus de Rouen Rouen France
2. CEROS Université Paris Nanterre Nanterre France
3. CRET‐LOG Aix Marseille Université Aix‐en‐Provence France
Publisher
Wiley
Subject
Management, Monitoring, Policy and Law,Strategy and Management,Development
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1002/csr.1856
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2. Une échelle de mesure de la responsabilité sociétale des marques: Application aux consommateurs de marques alimentaires biologiques;Abid T.;Revue Française du Marketing,2015
3. Antecedents and Consequences of Customer-Company Identification: Expanding the Role of Relationship Marketing.
4. Antecedents and purchase consequences of customer participation in small group brand communities
5. A Three-Component Model of Customer to Service Providers
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