Positioning strategies and congruence in the positioning of high-end indigenous and foreign retailers in sub-Saharan Africa: An illustration from Ghana-Reference-Cited by-同舟云学术

Positioning strategies and congruence in the positioning of high-end indigenous and foreign retailers in sub-Saharan Africa: An illustration from Ghana

Published:2018-01-03 Issue:4 Volume:60 Page:535-548
ISSN:1096-4762
Container-title:Thunderbird International Business Review
language:en
Short-container-title:Thunderbird International Business Review

Author:

Blankson Charles¹^ORCID,Nkrumah Michael Fiifi²,Opare Gertrude²,Ketron Seth³

Affiliation:

1. University of North Texas; Denton Texas

2. Ghana Institute of Management and Public Administration (GIMPA); Accra Ghana

3. East Carolina University; Greenville North Carolina

Publisher

Wiley

Subject

Political Science and International Relations,Geography, Planning and Development,Business and International Management

Reference77 articles.

1. Positioning your product;Aaker;Business Horizons,1982

2. Liability of foreignness in fast-expanding markets: Evidence from Ghana;Acheampong;Thunderbird International Business Review,2017

3. International retail research: Focus, methodology and conceptual development;Alexander;International Journal of Retail & Distribution Management,2010

4. The impact of economic reform on business performance: A study of foreign and domestic firms in Ghana;Appiah-Adu;International Business Review,1999

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