B2B brand marketing in Africa? An exploratory investigation of B2B buyers' perception of supplier brands-Reference-Cited by-同舟云学术

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B2B brand marketing in Africa? An exploratory investigation of B2B buyers' perception of supplier brands

Published:2023-02 Issue: Volume:109 Page:90-105
ISSN:0019-8501
Container-title:Industrial Marketing Management
language:en
Short-container-title:Industrial Marketing Management

Author:

Anaza Nwamaka A.,Kemp Elyria,Osakwe Christian Nedu,Adeola Ogechi

Publisher

Elsevier BV

Subject

Marketing

Reference65 articles.

1. Country-of-origin effects on purchasing managers’ product perceptions;Ahmed;Industrial Marketing Management,1994

2. Impact of branding and product augmentation on decision making in the B2B market;Alexander;South African Journal of Business Management,2009

3. The B2B elements of value;Almquist,2018

4. Multi-faceted organizational buyer burnout;Anaza;Journal of Business & Industrial Marketing,2020

5. Increasing business-to-business buyer word-of-mouth and share-of-purchase;Anaza;Journal of Business & Industrial Marketing,2014

Cited by 3 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Branding and positioning strategies in industrial and B2B markets in the Middle East or Africa (MEA);Industrial Marketing Management;2024-01

2. Hey brand, let me take a selfie to get you out of the crisis;Journal of Hospitality and Tourism Insights;2023-10-06

3. One does not fit all: what is in a salesperson sample?;Journal of Personal Selling & Sales Management;2023-09-22

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