Branding and positioning strategies in industrial and B2B markets in the Middle East or Africa (MEA)
Author:
Publisher
Elsevier BV
Subject
Marketing
Reference42 articles.
1. Positioning strategies of retail firms in Ghana;Adokou;Journal of African Business,2017
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4. Impression management and leadership in failing or failed business-to-business firms during and post-COVID-19: Empirical insights from Africa;Alo;Industrial Marketing Management,2023
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