Impression management and leadership in failing or failed business-to-business firms during and post-COVID-19: Empirical insights from Africa
Author:
Publisher
Elsevier BV
Subject
Marketing
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2. Business failure in post-pandemic era: New challenges for industrial networks, emerging insights and market opportunities;Industrial Marketing Management;2023-12
3. In anticipation of a downturn: The role of impression management in buffering against failure;Industrial Marketing Management;2023-11
4. Understanding the enduring shifts in sales strategy and processes caused by the COVID-19 pandemic;Journal of Business & Industrial Marketing;2023-09-20
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