Green consumption is both feminine and masculine—Just ask the androgynous consumer
Author:
Affiliation:
1. Department of Marketing Saint Joseph's University Philadelphia Pennsylvania USA
2. Department of Management and Marketing Berry College Mount Berry Georgia USA
Funder
U.S. Department of Commerce
Publisher
Wiley
Subject
Applied Psychology,Social Psychology
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1002/cb.2052
Reference66 articles.
1. Conceptualising environmental collective action: why gender matters
2. Measuring Environmental Concern: The New Environmental Paradigm Scale
3. Coal, Identity, and the Gendering of Environmental Justice Activism in Central Appalachia
4. The measurement of psychological androgyny.
5. Sex role adaptability: One consequence of psychological androgyny.
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