Exploring the Value-Action Gap in Green Consumption: Roles of Risk Aversion, Subjective Knowledge, and Gender Differences
Author:
Affiliation:
1. Department of Economics and Business, Central European University, Vienna, Austria
2. Department of Business, American University in Bulgaria, Blagoevgrad, Bulgaria
Publisher
Informa UK Limited
Subject
Marketing,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/08911762.2022.2116376
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1. Understanding purchase intention towards eco-friendly clothing for generation Y & Z
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5. Relationship between risk aversion, risky investment intention, investment choices
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