Methodological considerations on the means‐end chain analysis revisited
Author:
Affiliation:
1. Knowledge Technology and Innovation Group Wageningen University Wageningen The Netherlands
2. Marketing and Consumer Behaviour Group Wageningen University Wageningen The Netherlands
Funder
Consortium of International Agricultural Research Centers
Publisher
Wiley
Subject
Marketing,Applied Psychology
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1002/mar.21521
Reference81 articles.
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2. A comparison of five elicitation techniques for elicitation of attributes of low involvement products
3. Determination of the dominant means-end chains: A constrained clustering approach
4. Consumer recycling goals and their effect on decisions to recycle: A means-end chain analysis
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