A comparison of five elicitation techniques for elicitation of attributes of low involvement products

Author:

Bech-Larsen Tino,Nielsen Niels Asger

Publisher

Elsevier BV

Subject

Economics and Econometrics,Applied Psychology,Sociology and Political Science

Reference22 articles.

1. Andersen, E. S. (1994). The evolution of credence goods: A transaction approach to product specification and quality control. MAPP working paper no. 21. Aarhus: The Aarhus School of Business

2. Antonides, G. (1991). Psychology in economics and business. Dordrecht: Kluwer Academic Publishers

3. Bech-Larsen, T., Grunert, K. G., Nielsen, N. A., & Sørensen, E. (1996). Means–end chains for low involvment food products – a study of Danish consumers' cognitions regarding different applications of vegetable oil. MAPP Working paper no. 42. Aarhus: The Aarhus School of Business

4. Bretton-Clark (1992). Conjoint-Analyzer, Morristown

5. Churchill, G. A. (1995). Marketing research – methodological foundations. Fort Worth, TX: The Dryden Press, Harcourt Brace College Publishers

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