Determination of the dominant means-end chains: A constrained clustering approach

Author:

Aurifeille Jacques-Marie,Valette-Florence Pierre

Publisher

Elsevier BV

Subject

Marketing

Reference23 articles.

1. M3C: Means-end chains constrained clustering. Software for means-end analysis and segmentation;Aurifeille,1992

2. Meaning-based segmentation: An empirical study of three means-end segmentation approaches;Aurifeille,1995

3. Segmentation des marchés: une méthode fondée sur l'optimisation contrainte d'un réseau neuronal par algorithme génétique;Aurifeille,1995

4. An empirical investigation of the predictive validity of micro versus macro approaches in consumer value research;Aurifeille,1992

5. Using cluster analysis to improve marketing experiments;Day;Journal of Marketing Research,1971

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