Evaluations of branding alliances between non-profit and commercial brand partners: the transfer of affect-Reference-Cited by-同舟云学术

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Evaluations of branding alliances between non-profit and commercial brand partners: the transfer of affect

Published:2007 Issue:1 Volume:12 Page:75-89
ISSN:1465-4520
Container-title:International Journal of Nonprofit and Voluntary Sector Marketing
language:en
Short-container-title:Int. J. Nonprofit Volunt. Sect. Mark.

Author:

Dickinson Sonia,Barker Alison

Publisher

Wiley

Subject

Marketing,Strategy and Management,Economics and Econometrics

Reference56 articles.

1. 1991. Managing Brand Equity: Capitalizing on the Value of a Brand Name, The Free Press: New York.

2. Consumer Evaluations of Brand Extensions

3. Dimensions of Consumer Expertise

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