Engaging allies for better or worse: investigating the relationship between multiple-brand alliances and persuasion knowledge-Reference-Cited by-同舟云学术

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Engaging allies for better or worse: investigating the relationship between multiple-brand alliances and persuasion knowledge

Published:2021-11-30 Issue: Volume: Page:1-32
ISSN:0265-0487
Container-title:International Journal of Advertising
language:en
Short-container-title:International Journal of Advertising

Author:

Muravskii Daniil¹²,Smirnova Maria³,Muravskaia Snezhana⁴

Affiliation:

1. HSE University, Moscow, Russia

2. IBS-Moscow Russian Presidential Academy of National Economy and Public administration, Moscow, Russia

3. Graduate School of Management, St Petersburg State University, St Petersburg, Russia

4. Moscow School of Management Skolkovo, Moscow, Russia

Funder

St. Petersburg State University

Publisher

Informa UK Limited

Subject

Marketing,Communication

Link

https://www.tandfonline.com/doi/pdf/10.1080/02650487.2021.2003668

Reference88 articles.

1. Integration theory and attitude change.

2. Specification, evaluation, and interpretation of structural equation models

3. Development of the Persuasion Knowledge Scales of Sponsored Content (PKS-SC)

4. “This Post Is Sponsored”

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1. Effects of the presentation of destination paradoxical features on tourists’ travel intention: the mediating role of destination personality clarity and personality originality with the moderating role of tourists’ experiences;Journal of Travel & Tourism Marketing;2023-10-13

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3. 1 + 1 > 2? Is co-branding an effective way to improve brand masstige?;Journal of Business Research;2022-05

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