Assessing the relationship between gamified advertising and in-app purchases: a consumers’ benefits-based perspective-Reference-Cited by-同舟云学术

Assessing the relationship between gamified advertising and in-app purchases: a consumers’ benefits-based perspective

Published:2022-01-25 Issue:5 Volume:41 Page:868-891
ISSN:0265-0487
Container-title:International Journal of Advertising
language:en
Short-container-title:International Journal of Advertising

Author:

Rialti Riccardo¹^ORCID,Filieri Raffaele²^ORCID,Zollo Lamberto¹^ORCID,Bazi Saleh³^ORCID,Ciappei Cristiano⁴^ORCID

Affiliation:

1. Department of Economics, Management and Quantitative Methods (DEMM), University of Milan, Milan, Italy

2. Department of Marketing, Audencia Business School, Nantes, France

3. Faculty of Economics and Administrative Science, Yarmouk University, Irbid, Jordan

4. Department of Economics and Management (DISEI), University of Florence, Florence, Italy

Publisher

Informa UK Limited

Subject

Marketing,Communication

Link

https://www.tandfonline.com/doi/pdf/10.1080/02650487.2022.2025735

Reference95 articles.

1. 3tl.com. 2021. How to effectively use gamification in marketing (examples included). https://www.3tl.com/blog/how-to-effectively-use-gamification-in-marketing

2. The Role of Source Characteristics and Message Appeals in Public Service Advertising (PSA) Messages: An Application of Fishbein’s Expectancy-Value Model and the Match-Up Hypothesis for Anti-Binge-Drinking Campaigns Targeting College Students

3. The theory of planned behavior

4. Androidcentral.com. 2021. Starbucks Rewards’ gamification wins my loyalty and business — even at the cost of my data. https://www.androidcentral.com/starbucks-king-app-gamification-cost-data-but-working

5. Consumer attitudes towards mobile advertising: an updated vision

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