‘Faking brands’: Consumer responses to counterfeiting-Reference-Cited by-同舟云学术

‘Faking brands’: Consumer responses to counterfeiting

Published:2012-12-07 Issue:3 Volume:12 Page:159-170
ISSN:1472-0817
Container-title:Journal of Consumer Behaviour
language:en
Short-container-title:J. Consumer Behav.

Author:

Hamelin Nicolas¹,Nwankwo Sonny²,El Hadouchi Rachad¹

Affiliation:

1. Al Akhawayn University in Ifrane; Hassan II Avenue; 53000; Ifrane; Morocco

2. Royal Docks Business School; University of East London; University Way, Docklands; London; E16 2RD; UK

Publisher

Wiley

Subject

Applied Psychology,Social Psychology

Reference66 articles.

1. Consumer misbehaviour: why people buy illicit goods;Albert-Miller;Journal of Consumer Marketing,1999

2. Spot the difference: consumer responses towards counterfeits;Ang;Journal of Consumer Marketing,2001

3. Consumer evaluations of brand imitations;d'Astous;European Journal of Marketing,2001

4. Atwal G Bryson D Van Gersdorff J 2009 Conscience is key to stopping the rise of fashion fakes 504 50 51

5. Bell M 2008 Prestige Seeking Consumer Behavior and Evaluative Criteria of Premium Brand Jeans http://ir.library.oregonstate.edu/xmlui/bitstream/handle/1957/8458/Bell_Meagon.pdf?sequence=1

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