Motivations for Purchase of Counterfeit Luxury Goods
Author:
Affiliation:
1. Master’s Student, Graduate School of Business and Commerce, Keio University, Japan
Publisher
Japan Marketing Academy
Link
https://www.jstage.jst.go.jp/article/marketing/43/4/43_2024.017/_pdf
Reference40 articles.
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5. Bian, X., Wang, K. Y., Smith, A., & Yannopoulou, N. (2016). New insights into unethical counterfeit consumption. Journal of Business Research, 69(10), 4249–4258. doi: 10.1016/j.jbusres.2016.02.038
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