Death imagery in antipoaching advertising-Reference-Cited by-同舟云学术

Death imagery in antipoaching advertising

Published:2020-12 Issue:12 Volume:37 Page:1684-1695
ISSN:0742-6046
Container-title:Psychology & Marketing
language:en
Short-container-title:Psychology & Marketing

Author:

Baek Tae Hyun¹^ORCID,Yoon Sukki²^ORCID

Affiliation:

1. Department of Integrated Strategic Communication, College of Communication and Information University of Kentucky Lexington Kentucky USA

2. Marketing Department, College of Business Bryant University Smithfield Rhode Island USA

Publisher

Wiley

Subject

Marketing,Applied Psychology

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1002/mar.21430

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4. The Urge to Splurge: A Terror Management Account of Materialism and Consumer Behavior

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