Emotional or rational? Effective ESG advertising messages for travel enterprises-Reference-Cited by-同舟云学术

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Emotional or rational? Effective ESG advertising messages for travel enterprises

Published:2024-01-02 Issue:1 Volume:41 Page:68-87
ISSN:1054-8408
Container-title:Journal of Travel & Tourism Marketing
language:en
Short-container-title:Journal of Travel & Tourism Marketing

Author:

Choi Miju¹,Choi Youngjoon²

Affiliation:

1. Senior Lecturer, School of Events, Tourism & Hospitality Management, Leeds Beckett University, Leeds, UK

2. Department of International Office Administration, College of Science & Industry Convergence, Ewha Womans University, Seoul, Republic of Korea

Publisher

Informa UK Limited

Link

https://www.tandfonline.com/doi/pdf/10.1080/10548408.2023.2269968

Reference86 articles.

1. Promoting hotel upselling: The effect of message appeal and delivery setting on consumer attitude and purchase intention

2. Assessing the effectiveness of digital game-based learning: Best practices

3. Why and How Investors Use ESG Information: Evidence from a Global Survey

4. Corporate ESG reporting quantity, quality and performance: Where to now for environmental policy and practice?

5. Death imagery in antipoaching advertising

Cited by 1 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Calorie and carbon labels on menus in Chinese restaurants: effects of label presence and presentation format on customer behavior and brand perceptions;Journal of Travel & Tourism Marketing;2024-07-05

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