Social marketing and sustainable tourism?is there a match?

Author:

Dinan, Postgraduate Student Claire,Sargeant, Lecturer in Marketing Adrian

Publisher

Wiley

Subject

Nature and Landscape Conservation,Tourism, Leisure and Hospitality Management,Transportation,Geography, Planning and Development

Reference55 articles.

1. The marketing challenge: Towards being profitable and socially responsible

2. AMA (1985), Proceedings of the Annual Conference, American Marketing Association, Chicago, Illinois.

3. Social Marketing: Its Definition and Domain

4. (1995), Marketing Social Change. San Fransisco: Jossey Bass.

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