Tourism and social marketing: an integrative review

Author:

Truong V. Dao12,Saunders Stephen G.3,Tkaczynski Aaron4,Rundle-Thiele Sharyn5

Affiliation:

1. Faculty of Arts and Social Sciences, Universiti Brunei Darussalam, Gadong, Brunei Darussalam

2. Tourism Research in Economic Environs & Society (TREES), North-West University, Potchefstroom, South Africa

3. Department of Marketing, School of Business, Monash University, Victoria, Australia

4. School of Business, Faculty of Business, Economics & Law, University of Queensland, St Lucia, QLD, Australia

5. Social MarketingGriffith, Griffith University, Nathan, Queensland, Australia

Publisher

Informa UK Limited

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