National destination pledges as innovative visitor management tools – social marketing for behaviour change in tourism
Author:
Affiliation:
1. Department of Tourism, Otago Business School, University of Otago, Dunedin, New Zealand
2. GOOD Travel, Lower Hutt, New Zealand
Publisher
Informa UK Limited
Subject
Tourism, Leisure and Hospitality Management,Geography, Planning and Development
Link
https://www.tandfonline.com/doi/pdf/10.1080/09669582.2022.2037620
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