Consumer Regulation Strategies: Attenuating the Effect of Consumer References in a Voting Context
Author:
Affiliation:
1. York University; Canada
2. Western University; Canada
Funder
Social Sciences and Humanities Research Council of Canada
Publisher
Wiley
Subject
Marketing,Applied Psychology
Link
http://onlinelibrary.wiley.com/wol1/doi/10.1002/mar.20927/fullpdf
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