When Politics Disgust: Emotional versus Rational Processing of Attack Ads
Author:
Affiliation:
1. Baker School of Business, The Citadel, Charleston, South Carolina, USA
2. Kem C. Gardner Policy Institute, University of Utah, Salt Lake City, Utah, USA
Publisher
Informa UK Limited
Subject
Marketing
Link
https://www.tandfonline.com/doi/pdf/10.1080/10495142.2022.2133062
Reference68 articles.
1. Replicating Experiments Using Aggregate and Survey Data: The Case of Negative Advertising and Turnout
2. Does Attack Advertising Demobilize the Electorate?
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4. Broder, D. S. (2002, November 3). Death by negative ads. Washington Post
5. A Meta-Analysis of Relationships between Ad-Evoked Feelings and Advertising Responses
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