Assessing the drivers of sport sponsor identification: Findings from an empirical lab study-Reference-Cited by-同舟云学术

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Assessing the drivers of sport sponsor identification: Findings from an empirical lab study

Published:2011-10-28 Issue:6 Volume:53 Page:739-746
ISSN:1096-4762
Container-title:Thunderbird International Business Review
language:en
Short-container-title:Thunderbird Int'l Bus Rev

Author:

Breuer Christoph,Rumpf Christopher

Publisher

Wiley

Subject

Political Science and International Relations,Geography, Planning and Development,Business and International Management

Link

http://onlinelibrary.wiley.com/wol1/doi/10.1002/tie.20449/fullpdf

Reference17 articles.

1. Sports sponsorship, spectator recall and false consensus;Bennett;European Journal of Marketing,1999

2. State of the art and science in sponsorship-linked marketing;Cornwell;Journal of Advertising,2008

3. Conceptualization and alternate operationaliza-tion of the measurement of sponsorship effectiveness in sport;Crompton;Leisure Studies,2004

4. Repetitive advertising and the consumer;Ehrenberg;Journal of Advertising Research,2000

Cited by 3 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Can Brand Sponsorship Increase Download Intention for mHealth Apps? The Role of Issue Relevance, Brand Involvement, and Perceived App Quality;Journal of Promotion Management;2021-12-27

2. A multidimensional conceptualization of the sponsor-sponsee fit in sport;Managing Sport and Leisure;2020-03-10

3. Cost of recognisability of a sponsor’s brand achieved through TV broadcasts;Oeconomia Copernicana;2017-09-30

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