A multidimensional conceptualization of the sponsor-sponsee fit in sport-Reference-Cited by-同舟云学术

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A multidimensional conceptualization of the sponsor-sponsee fit in sport

Published:2020-03-10 Issue:5 Volume:25 Page:321-343
ISSN:2375-0472
Container-title:Managing Sport and Leisure
language:en
Short-container-title:Managing Sport and Leisure

Author:

Rajabi Asieh Ghorbanian¹^ORCID,Talebpour Mahdi¹^ORCID,Martinent Guilllaume²^ORCID,Bodet Guillaume²^ORCID,Kafashpor Azar³^ORCID

Affiliation:

1. Motor Behavior and Sport Management Department, Ferdowsi University of Mashhad, Mashhad, Iran

2. Laboratory on Vulnerabilities and Innovation in Sport, Universite Claude Bernard Lyon 1, University of Lyon, Lyon, France

3. Faculty of Economics and Business Administration, Ferdowsi University of Mashhad, Mashhad, Iran

Publisher

Informa UK Limited

Subject

Tourism, Leisure and Hospitality Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/23750472.2020.1723430

Reference46 articles.

1. Structural equation modeling in practice: A review and recommended two-step approach.

2. Quantifying the effect of sponsor awareness and image on the sports involvement–purchase intention relationship

3. Dual nature of cause‐brand fit

4. Assessing the drivers of sport sponsor identification: Findings from an empirical lab study

5. The Sponsor-Event Geographical Match as a Dimension of Event-Sponsor Fit: An Investigation in Europe and North America

Cited by 5 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Testing the relationships among involvement, sponsorship perceived fit and intention to purchase sponsors’ products: the case of esports tournament viewers;International Journal of Sports Marketing and Sponsorship;2024-06-20

2. Strengthening Sponsorship Fit: Testing for the Influence of Sponsor Category and National Culture;Journal of International Consumer Marketing;2022-05-09

3. Sponsorship’s Financial Sustainability for Cultural Conservation and Enhancement Strategies: An Innovative Model for Sponsees and Sponsors;Sustainability;2021-08-13

4. Reverse effects of sponsorship: Establishing sport brand equity;Managing Sport and Leisure;2020-12-07

5. The Extreme Environments of Elite Sports;Engineering and Medicine in Extreme Environments;2012-02-24

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