Can Brand Sponsorship Increase Download Intention for mHealth Apps? The Role of Issue Relevance, Brand Involvement, and Perceived App Quality
Author:
Affiliation:
1. Loyola University Chicago, Chicago, IL, USA
2. The University of Alabama, Tuscaloosa, AL, USA
3. BNU-HKBU United International College, Zhuhai, China
4. Michigan State University, East Lansing, MI, USA
Publisher
Informa UK Limited
Subject
Marketing
Link
https://www.tandfonline.com/doi/pdf/10.1080/10496491.2021.2015513
Reference75 articles.
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