Love is in the air. Consumers' perception of products from firms signaling their family nature
Author:
Affiliation:
1. Friedrichshafen Institute for Family Entrepreneurship, FIF Zeppelin University, Lake Constance Friedrichshafen Germany
2. TUM School of Management Technical University Munich München Germany
Publisher
Wiley
Subject
Marketing,Applied Psychology
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1002/mar.21592
Reference91 articles.
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3. Branding the family firm: A review, integrative framework proposal, and research agenda;Astrachan C. B.;Journal of Family Business Strategy,2018
4. The relationship of entrepreneurial traits, skill, and motivation to subsequent venture growth;Baum J. R.;Journal of Applied Psychology,2004
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