The localness effect of family firm branding on consumer perceptions and purchase intention: An experimental approach-Reference-Cited by-同舟云学术

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The localness effect of family firm branding on consumer perceptions and purchase intention: An experimental approach

Published:2024-04-02 Issue: Volume: Page:1-30
ISSN:0047-2778
Container-title:Journal of Small Business Management
language:en
Short-container-title:Journal of Small Business Management

Author:

Jaufenthaler Philipp¹^ORCID,Kallmuenzer Andreas²^ORCID,Kraus Sascha³⁴^ORCID,De Massis Alfredo³⁵⁶⁷^ORCID

Affiliation:

1. Department of Strategic Management, Marketing and Tourism, University of Innsbruck, Austria

2. Department of Strategy, Excelia Business School, France

3. Faculty of Economics and Management, Free University of Bozen-Bolzano, Italy

4. Department of Business Management, University of Johannesburg, South Africa

5. International Institute for Management Development (IMD), Switzerland

6. Department of Entrepreneurship & Strategy, Lancaster University Management School, UK

7. Institute for Entrepreneurs and Institute of Family Business, Zhejiang University, China

Funder

funding agencies

Publisher

Informa UK Limited

Link

https://www.tandfonline.com/doi/pdf/10.1080/00472778.2024.2326581

Reference72 articles.

1. Commentary on the special issue: the emergence of a field

2. Domestic Country Bias, Country-of-Origin Effects, and Consumer Ethnocentrism: A Multidimensional Unfolding Approach

3. Locality and internationalization of family firms

4. Family Firm Reputation and Humanization: Consumers and the Trust Advantage of Family Firms Under Different Conditions of Brand Familiarity

5. Marketing and family firms: Theoretical roots, research trajectories, and themes

Cited by 2 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Understanding customer’s post-M&A intentions and behaviors: the role of the family business brand and previous reputation of the acquiring firm;Journal of Family Business Management;2024-08-16

2. Digital Transformation in Family Firms;Reference Module in Social Sciences;2024

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