Discounting in International Markets and the Face Value Effect: A Double- Edged Sword?
Author:
Affiliation:
1. University of Kent
2. University of Sheffield
3. Tshwane University of Technology
Publisher
Wiley
Subject
Marketing,Applied Psychology
Reference58 articles.
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4. Unraveling the mystique of international pricing;Cavusgil;Business Horizons,1988
5. Pricing for global markets;Cavusgil;The Columbia Journal of World Business,1996
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