Author:
Wolk Agnieszka,Spann Martin
Subject
Marketing,Business and International Management
Reference56 articles.
1. Bapna, R., Jank, W. & Shmueli, G. (2005). Consumer Surplus in Online Auctions. Working Paper, University of Connecticut.
2. The Moderating Role of Brand Familiarity in Reference Price Perceptions;Biswas;Journal of Business Research,1992
3. Contextual Effects of Reference Prices in Retail Advertisements;Biswas;Journal of Marketing,1991
4. A Comparative Analysis of Reference Price Models;Briesch;Journal of Consumer Research,1997
5. Seller Rating, Price, and Default in Online Auctions;Bruce;Journal of Interactive Marketing,2004
Cited by
47 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献