Price-ethicality association: When price discounts inhibit ethical purchasing

Author:

Ryoo YuhosuaORCID,Kim WooJin

Publisher

Elsevier BV

Subject

Marketing

Reference155 articles.

1. Aiken, L. S., West, S. G., & Reno, R. R. (1991). Multiple regression: Testing and interpreting interactions. Sage.

2. Research on fair trade consumption—A review;Andorfer;Journal of. Business Ethics,2012

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5. Embedded premium promotion: Why it works and how to make it more effective;Arora;Marketing Science,2007

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