Is It Possible to Retain Customer Loyalty When a Service Has Failed?

Author:

Marimon Frederic1,Alonso-Almeida María del Mar2,Bernardo Merce3,Llach Josep4

Affiliation:

1. Departament d’Organitzacio d’Empreses, Facultat de Ciencies Economiques i Socials; Universitat Internacional de Catalunya; Barcelona Spain

2. Departamento de Organizacion de Empresas, Facultad de Economia y Organizacion de Empresas; Universidad Autonoma de Madrid; Madrid Spain

3. Departament d’Economia i Organitzacio d’Empreses, Facultat d’Economia i Empresa; Universitat de Barcelona; Barcelona Spain

4. Departament d’Organitzacio, Gestio Empresarial i Disseny de Producte, Escola Politecnica Superior; Universitat de Girona; Girona Spain

Publisher

Wiley

Subject

Industrial and Manufacturing Engineering,Human Factors and Ergonomics

Reference94 articles.

1. The impact of web quality and playfulness on user acceptance of online retailing;Ahn;Information and Management,2007

2. Re-assessment of E-S-Qual and E RecS-Qual in a pure service setting;Akinci;Journal of Business Research,2010

3. Structural equation modeling in practice: A review and recommended two-step approach;Anderson;Psychological Bulletin,1988

4. An integrative approach to the assessment of e-commerce quality;Barnes;Journal of Electronic Commerce Research,2002

5. eTransQual: A transactional process-based approach for capturing service quality in online shopping;Bauer;Journal of Business Research,2006

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