Making the long and adventurous journey from quality to loyalty
Author:
Affiliation:
1. Department of Economy and Business Organization, Universitat Internacional de Catalunya, Barcelona, Spain
2. Department of Business Administration and Product Design, Universitat de Girona, Girona, Spain
Publisher
Informa UK Limited
Subject
General Business, Management and Accounting
Link
https://www.tandfonline.com/doi/pdf/10.1080/14783363.2020.1770077
Reference80 articles.
1. Building loyalty through functional and hedonic quality
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5. Sharing Versus Pseudo-Sharing in Web 2.0
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