Marketing and Technology Adoption and Diffusion
Author:
Funder
Energy Biosciences Institute
Innovative Genomics Institute
Publisher
Wiley
Subject
Economics and Econometrics,Development
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1002/aepp.13005
Reference47 articles.
1. Measuring Brand Equity Across Products and Markets
2. The Option Value of Returns: Theory and Empirical Evidence
3. Money back guarantees in retailing: matching products to consumer tastes
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