A bibliometric retrospection of marketing from the lens of psychology: Insights fromPsychology & Marketing-Reference-Cited by-同舟云学术

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A bibliometric retrospection of marketing from the lens of psychology: Insights fromPsychology & Marketing

Published:2021-03-10 Issue:5 Volume:38 Page:834-865
ISSN:0742-6046
Container-title:Psychology & Marketing
language:en
Short-container-title:Psychol Mark

Author:

Donthu Naveen¹^ORCID,Kumar Satish²^ORCID,Pattnaik Debidutta²^ORCID,Lim Weng M.³

Affiliation:

1. J. Mack Robinson College of Business Georgia State University Atlanta Georgia USA

2. Department of Management Studies Malaviya National Institute of Technology Jaipur Jaipur Rajasthan India

3. School of Business Swinburne University of Technology Kuching Sarawak Malaysia

Publisher

Wiley

Subject

Marketing,Applied Psychology

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1002/mar.21472

Reference98 articles.

1. Co-Authorship in Management and Organizational Studies: An Empirical and Network Analysis*

2. Family firms’ identity communication and consumers’ product involvement impact on consumer response

3. Social Media Marketing: A Literature Review and Implications

4. Mapping the expatriate literature: a bibliometric review of the field from 1998 to 2017 and identification of current research fronts

5. E-satisfaction and e-loyalty: A contingency framework

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