Family firms’ identity communication and consumers’ product involvement impact on consumer response
Author:
Affiliation:
1. Departamento de AdministraciónUniversidad Católica de la Santísima ConcepciónConcepción Chile
2. Departamento de Administración, Facultad de Economía y NegociosUniversidad de ChileSantiago Chile
Publisher
Wiley
Subject
Marketing,Applied Psychology
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1002/mar.21212
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