Personalized Clustering Method of Cross-Border e-Commerce Topics Based on ART Algorithm

Abstract

Within the context of the Internet’s rapid development, the rise of cross-border e-commerce has undoubtedly created a once-in-a-generation opportunity for Chinese-made brands to expand internationally. Cross-border e-commerce is reshaping the way foreign trade is conducted. This paper begins by examining the development status of the cross-border e-commerce industry in Shaoxing, then investigates, and analyzes the factors influencing the development of cross-border e-commerce. Finally, it makes supporting policy recommendations. Additionally, this paper analyzes the logistics links in cross-border e-commerce and discusses its hot topics using the ART algorithm and personalized clustering method.