Publisher
The Research Journal of the Costume Culture
Cited by
4 articles.
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1. The Influence of Brand Culture on Consumer Purchasing Behavior Intention;Lecture Notes on Data Engineering and Communications Technologies;2024
2. The Impact of Brand Authenticity on Consumers’ Emotional Attachment and Loyalty: A Study of Fast Fashion Brands;AI and Business, and Innovation Research: Understanding the Potential and Risks of AI for Modern Enterprises;2023-12-30
3. The effect of luxury brands’ sustainable fashion marketing types on authenticity, brand attitude, and purchase intention;Journal of Global Scholars of Marketing Science;2023-09-15
4. The Influence of Brand Stories on Customers’ Purchase Intention;Proceedings of the Fifteenth International Conference on Management Science and Engineering Management;2021