The effect of luxury brands’ sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Author:
Affiliation:
1. Department of Clothing & Textiles, Yonsei University, Seodaemun-gu, Korea (the Republic of)
Publisher
Informa UK Limited
Subject
Marketing,Social Sciences (miscellaneous),Arts and Humanities (miscellaneous)
Link
https://www.tandfonline.com/doi/pdf/10.1080/21639159.2023.2248154
Reference51 articles.
1. Consumers’ Responses to Corporate Social Responsibility: The Mediating Role of CSR Authenticity
2. A Study on the Effects of CSR Authenticity of SNS-based Consumer Participatory Campaign: Moderating Roles of Consumer Altruism and Campaign Type
3. The Emergence of Corporate Social Responsibility in Chile: The Importance of Authenticity and Social Networks
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