The Impact of Brand Authenticity on Consumers’ Emotional Attachment and Loyalty: A Study of Fast Fashion Brands
Author:
Publisher
Springer Nature Switzerland
Link
https://link.springer.com/content/pdf/10.1007/978-3-031-42085-6_49
Reference25 articles.
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3. Park, H.J.: Antecedents of repurchasing intention toward fast fashion brands-Brand authenticity, brand identification, and brand love. Res. J. Costume Cult. 28(2), 147–165 (2020)
4. Kim, J., Park, J., Glovinsky, P.L.: Customer involvement, fashion consciousness, and loyalty for fast-fashion retailers. J. Fashion Mark. Manag. Int. J. 22(3), 301–316 (2018)
5. Su, J., Chang, A.: Factors affecting college students’ brand loyalty toward fast fashion: a consumer-based brand equity approach. Int. J. Retail Distrib. Manag. 46(1), 90–107 (2017)
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