Handling forecast errors while bidding for display advertising
Author:
Affiliation:
1. Yahoo! Research, Santa Clara, CA, USA
2. University of Illinois, Urbana, IL, USA
3. Yahoo! Research, New York, NY, USA
Publisher
ACM Press
Reference14 articles.
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5. N. R. Devenur and T. P. Hayes. The adwords problem: online keyword matching with budgeted bidders under random permutations. In J. Chuang, L. Fortnow, and P. Pu, editors, ACM Conference on Electronic Commerce, pages 71--78. ACM, 2009.
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