Online Display Advertising Markets: A Literature Review and Future Directions-Reference-Cited by-同舟云学术

Online Display Advertising Markets: A Literature Review and Future Directions

Published:2019 Issue: Volume: Page:
ISSN:1556-5068
Container-title:SSRN Electronic Journal
language:en
Short-container-title:SSRN Journal

Author:

Choi Hana,Mela Carl F.,Balseiro Santiago,Leary Adam

Publisher

Elsevier BV

Reference189 articles.

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4. Bundling information goods: Pricing, profits, and efficiency;Yannis Bakos;Management Science,1999

5. Social influence in social advertising: Evidence from field experiments;Eytan Bakshy;Proceedings of the 13th conference on electronic eommerce,2012

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