Satiation and cross promotion: Selling and swapping users in mobile games

Author:

Haenlein Michael,Libai Barak,Muller Eitan

Publisher

Elsevier BV

Subject

Marketing

Reference69 articles.

1. On the monetization of mobile apps;Appel;International Journal of Research in Marketing,2020

2. AppsFlyer (2022), “The State of Gaming App Marketing – 2022 edition” https://www.appsflyer.com/resources/reports/gaming-app-marketing/.

3. In pursuit of enhanced customer retention management: Review, key issues, and future directions;Ascarza;Customer Needs and Solutions,2018

4. The twofold effect of customer retention in freemium settings;Ascarza,2020

5. Banis, Davide (2018), How this startup transforms mobile games into veritable gold mines. TNW, February 5, https://thenextweb.com/insider/2018/02/06/first-user-acquisition-game-monetization-golden-rule-indie-game-developers/.

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